Once you have selected a web template from one of Perfectory Web Design Service‘s more than 20,000 website templates and have your website in place, you need to promote it so people can see how great your site looks and ultimately to make more connections and boost business.

One way you can do that is through Twitter. If you have listened to naysayers who told you that Twitter is nothing more than some people telling everyone else what they had for lunch, forget all that. Companies in the know realize that using Twitter is good for business.

There are so many things that you can do on Twitter, but for the moment, we are going to break it down into two categories–marketing and non-marketing. Of course even the non-marketing is marketing in a sense, but since it is more about connecting that making an immediate sale, we separate it from marketing.

Twitter is great for marketing directly to customers. You can mention products, and include links, encouraging people to buy. And don’t forget that search engines are paying attention and making notes of tweets as well. Tweets are included in search results, so it a great way to get the word out about your products and services.

Or you can offer discounts and specials via Twitter to attract customers and boost sales. Companies have also experimented with letting customers use direct messages on Twitter for ordering products as well. (Unlike tweets that can appear either to the public or to a specific individual, depending on the privacy settings, direct messages go straight to a certain Twitter user the same way an e-mail can be sent to a specific recipient.)

Come back on Wednesday to read about some of the “non-marketing” uses that companies have found for Twitter.