Studio | SKETCHWORKSWebsite designed by studio | SKETCHWORKS.

The Studio | SKETCHWORKS design arts development collaborative website is an expansive website that presents a large amount of information about the company and its projects. Through an intricate navigation of web pages and galleries, a visitor to this free Flash website will immediately get a strong impression of the varied projects, in several diverse aspects of design.

The designers used the free website builder to produce an landing page through which you can garner an instant first impression by navigating through a thumbnail gallery of images accompanied by short descriptions, or by electing to access additional information on other selected projects.

The design colour palette and style of the website are clearly pronounced on this home page and are carried throughout the balance of the website. The color palette employs variations of gray, highlighted by orange to emphasize certain elements. It is apparent that this website is driven by images and dynamic navigation menus that guide you through the different galleries, some of which lead onto a new page, building ease of use into the exploration process.

Comprehensive information and usability conveyed through a dynamic and visual web design make this website a great marketing tool for the studio | SKETCHWORKS enterprise.

General Information
Launched on January 1, 2009, they are a combined design | arts | development collaborative who only pursue projects which involve the making of contemporary places | spaces | things. They make their home in the beautiful Shenandoah Valley, Harrisonburg, VA. The following is what they spend their day doing.

Design Place
Physical places… their interest is in designing relevant and imaginative contemporary homes, mixed-use, and small commercial projects within urban|village|town settings, including adaptive reuse | additions | new projects.

Design Space
Digital spaces… they didn’t set out to provide graphic plus web design services, rather, it came to them because of the recognition they garnered from their own website! As with all of their other projects, careful attention to function, needs and aesthetics are crucial to their success.

Design Things
Object design… a natural extension to their mission, they also design furniture, casework, sculpture, objects.

Real estate Development
The boundaries between design studio plus real estate development are blurred in order to attain one simple goal – to make better community. They believe good design can heal, can help rebuild a forgotten neighborhood, can improve the built environment. They want to be a catalyst.

Arts Installation
Creativity is their core. However, to continually draw from that well, they need additional outlets to take risks, innovate, explore and question. This process often comes through their pursuits of temporary art installations, where they explore the mediums of installation, and public or two-dimensional art.

Approach
All of their projects are rooted in the rigors of Modernism. However, particularities of place, history, culture, environmental stewardship and economics don’t suffer at its expense. Rather, they are the perfect compliment. Whether a client-driven, self initiated, or development-led project, their passion is to provide imaginitative places | spaces | things to adventurous users who are uninspired by the ‘usual’ and seek that which transcend the ordinary.

Shredding PoundsThe full complement of free website builder tools were put to use in the design of Shredding Pounds, a fitness program with a fresh approach to web design that enlightens and inspires visitors to sign up. Multiple pages were created using the free website builder to provide separate sections for Features, Frequently Asked Questions, Product Reviews, and more. Several styles of web content were employed, to appeal to the diverse requirements of website visitors. Those looking for information will find comprehensive, neatly arranged textual content positioned below bold and informative headers. Imagery and photo galleries are efficiently positioned as well, to provide a balanced visual experience. The result is a uniformly instructive and attractive free Flash website.

Several HTML widgets were included to enhance website usability. A login element allows users to sign in to their personal Shredding Pounds account. Social networking icons under the menu bar make for easy site sharing, and a PayPal application widget permits visitors to select a fitness program and purchase online with ease.

One of the most dynamic features of this action-packed website is found in the video library of workout videos, easily implemented with the free website builder. Labeled the “Workout Wall”, this page hosts a wide range of workout videos, uploaded from YouTube using the video tools of the free website builder. This motivational element is outstanding for keeping visitors engaged and involved in the Shredding Pounds fitness program, and exceptional Flash website.

The Shredding Pounds Philosophy

It’s not how many calories you burn during your workout; it’s how many you burn after your workout that counts.

Shredding Pounds believes that the best way to work out is by exercising your body as a whole. Studies are proving that when you work out this way you get results that are beyond what you would get with traditional exercise programs. But the biggest effect of this training is that you take advantage of your body’s natural hormones to decrease appetite and to burn more calories than you normally could with other workout programs.

How It Works
Shredding Pounds uses short, intense workouts that really push you each time you exercise. The workouts combine resistance training and cardiovascular exercise into one workout. The result is that you’re able to accomplish more with shorter workouts. Doing this helps you to better balance the hormones responsible for energy, hunger, and fat loss. These types of workouts have also been shown to raise the metabolism for up to 48 hours after the workout.

Why It Works
It works because the short, intense, circuit training workouts that you’ll do will use a lot of energy. The body has to raise your metabolism for several hours after the workout to compensate. You’ll be burning calories at a faster rate than usual. Combine this with a good meal plan and the results are more powerful than just cutting calories alone.

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R. Lean PhotographyWebsite designed by Rathana Lean.

A simple splash page welcomes visitors to this free photography website. A typographical logo was enhanced with rollover effects causing the words to blur, creating an attention-grabbing and visually appealing effect. Clicking the logo opens up the main website where a slideshow of photographs is positioned in the center of the page, catching the viewer’s attention. Ambient, low-fidelity music streams from a music player on the left side of the page, installed with the free website builder to set the tone of a visitor’s experience inside the website.

The imagery contained within this contemporary style website is presented in a series of galleries linked to the word Book on the upper left corner. From here, a drop down menu of subject labels connects to each collection of images. Directional arrows in each gallery make for smooth browsing as one pages through Rathana Lean’s atmospheric archive of work.

An unobtrusive set of menu tabs is positioned on the lower left corner of the main web page, connecting to the website’s other pages. Rolling over a menu tab returns a clicking sound, complementing the contemporary feel of this free Flash website. Other notable behaviors were allocated to the French Biography page, which snaps into place with a dynamic bounce. A minimalist contact form was installed using a widget in the free website builder, allowing visitors to get in touch with the inspired designer of this brilliant photography website.

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