Our Perfect Vision Award recipient, The Global Corporate Challenge, is a corporate health and well-being event created to address the emerging health crisis resulting from the triple threat – longer workdays, sedentary occupations and little or no exercise.

The Global Corporate Challenge is a scientifically developed and independently researched corporate health event, designed to change people’s behaviour in a sedentary corporate world to create dynamic, healthy and productive organisations. The GCC has grown from 2000 participants in year one to nearly 150,000 as it enters its eighth year, and as a virtual event, relies on the event website to attract and engage this vast and diverse audience.

The GCC has independently proven results and the endorsement of some of the largest organisations in the world and their CEO’s. Why? Because the GCC increases staff fitness, promotes teamwork, fosters a positive competitive spirit, is great fun, and supports the workforce to be active, healthy, and more productive.

The Need to Act
Armed with the alarming statistics of the poor state of employee health around the world, the Global Corporate Challenge was founded in 2004 in Melbourne, Australia by former Australian Olympic champion Herb Elliott, advertising executive Glenn Riseley and leading Australian nutritionist, Shane Bilsborough MSc (Human Nutrition).

They were concerned that as the world continued to get more complicated, people were losing their relationship with their bodies and the importance of exercise.

Entrepreneurial in their nature, Herb, Glenn and Shane decided that really making a difference meant not sitting around boardrooms talking about what could be done, or conducting countless studies on which approach to take.

Instead they did it themselves, creating a simple virtual health event which was easy to understand, focused on business and was above all else, fun to take part in. The result is a perfect amalgam of Shane’s scientific expertise, Glenn’s consumer behaviour, creative and commercial abilities, and Herb’s wealth of experience and respect across the business and sport worlds.

Making a Difference
A world-first corporate health initiative, Global Corporate Challenge is a unique program aimed at encouraging corporations to help their employees to get active and healthy. This is done via an annual four-month pedometer-based exercise event that encourages an overall increase in incidental exercise around and within the workplace.

With their own personal ongoing financial backing and nothing more than a belief in their idea, the founders established an organisation, which now employs people across 4 continents, rolling out their program to over 75 countries and over 250,000 participants.

Combining Science, Psychology, Support, and Consumer Behaviour
The GCC is a privately owned organisation which receives no government funding and which has reinvested its surplus into improving and growing the event each year. The GCC has been committed since its inception to investing heavily into the not-for-profit Heart Disease and Diabetes Prevention Centre, and funds their vital research with a commitment to ongoing study into disease treatment and prevention. The GCC also established and runs the Footprint Initiative – a program connected to the GCC event that provides assistance to communities in need, all around the world through not for profit projects ‘on the ground’ and by providing financial support. This ensures that any and all donations made by participants in the event are directed in their entirety towards the projects with no erosion of funds by administration or bank fees. GCC covers all ancillary costs. The GCC will also improve the lives of thousands of school children through The Global Children’s Challenge. It will play a critical role in our children’s future by encouraging healthy active habits, and presenting exercise as fun, stimulating and worthwhile. For every participant an organisation enrolls in the GCC, a child in the community will be enrolled in the Global Children’s Challenge at no cost to the school, child, government or parents.

Perfect Vision Award winner, The Global Corporate Challenge is the world’s largest and most exciting corporate health initiative.

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