Matt Valvano Digital Design - Free Flash Website

Free Website Builder 13 Responses »
Mar 232011

Matt ValvanoThis inventive free Flash website was created by digital designer, Matt Valvano, using the free website builder. Get inspired by a great arrangement of colors, imagery, and typography.

Matt Valvano is a freelance digital designer based in Cincinnati, Ohio. His extensive experience with print and web design includes the development of brand and corporate identities, advertisements, animations, websites, and annual marketing collateral for numerous business clients.

The synergy of Matt Valvano’s digital design work and the free website builder’s web design tools is immediately apparent as one lands inside this distinctive free Flash website.

The black background gives emphasis to the comprehensive central panel of the website, which contains everything a website requires to make a lasting impression. Requisite information about the designer and an extensive portfolio of work and accomplishments – everything is readily accessible from the home page.

Combining different fonts can be tricky, but Valvano’s sense of style took full advantage of the ease with which the free website builder allows you to mix and match fonts for an entirely customized result. When integrating a large variety of content and media, the page slider layout offered by the free website builder is an excellent solution, as can be seen in the portfolio segment of this stylish design website.

A contact widget makes getting in touch easy, along with social media icons linking to the designer’s Facebook, LinkedIn, and Twitter profiles. Connecting one’s free Flash website to various social networks has become an essential organic marketing tool, and is easily set up using the free website builder.

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Posted by Catherine at 5:05 pm Tagged with:

Vivid Designs - Web Design Website - Create a Flash Website

Free Website Builder 12 Responses »
Mar 012011

Vivid DesignsVivid Designs, Inc. makes use of the free website builder to produce a unique Flash portfolio customized exactly to suit the company’s style and tastes

Vivid Designs’ portfolio website is a good illustration of what you can do with the flexibility of the free Flash website builder in an effort to produce an original web design that is modified to suit your company’s individual ideals and style. The homepage utilizes a gallery slider to display the portfolio screenshots, with a bold description of the company above. Using varied fonts and page divisions, the web design remains fresh and dynamic.

Each page has its own color scheme, choosing one color as the lead, and giving each page an individual character.

The bottom section of the page is dedicated to the company’s logo and navigation. This area remains static throughout the website, lending it greater importance and accessibility for the website’s visitors.

Website owner, Akesha Scott, started Vivid Designs Inc. from a passion to create or recreate designs that make people smile. She’s not your typical graphic designer. She likes building lasting relationships that turn clients into friends. Her goal is to create vivid solutions from dull challenges.

As a small business owner she understands small budgets, tight deadlines, and big dreams. Like most small business owners, she is a perfectionist at heart, and she believes that providing excellent customer service, quality, and value is crucial.

Ms. Scott received a M.A. in Publications Designs from the University of Baltimore. She is also a proud graduate of the Women Entrepreneurs of Baltimore, Inc. business-training program.

Using the free website builder, Vivid Designs has produced a free flash website that is contemporary, friendly, and functional and successfully portrays this image to the world.

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Posted by Catherine at 12:01 am Tagged with:

Selling Website Templates - Targeted Traffic and Marketing

Promoting Your Website, Web Design 5 Responses »
Feb 282011

Dynamic Flash Photo Gallery TemplatesThe website templates business has been in a cash cow position from its beginnings in the early 2000’s. Over the past ten years, hundreds of thousands of eager entrepreneurs have uploaded websites, or even entire networks of websites, in order to stake their claim in the website templates gold rush.

Now, ten years later, the marketing landscape has changed drastically. The boom town activity of website template sales has given way to market saturation and intense competition, with one hundred thousand template websites disappearing everyday and two hundred thousand start-ups rising to take their place.

I raise this issue because of the increasing number of novice, would-be web designers who contact me for advice about how to be successful in the web design and website templates industry.

As mentioned, the primary hurdle to overcome is the intense competition in the web design and website templates industry today. I just typed in “website templates” on Google and it returned 23,000,000 results. If you put up a new template website today, why would anyone buy from your page instead of from one of the other 22,999,999 other pages?

Frankly, I cannot understand how anyone could break into this market today unless they are brilliant at SEO or have very deep pockets.

That being said, if you are brilliant at SEO and/or you are extremely committed and determined, your only real hope would be targeted traffic, and particularly a niche market. In the early days (going back ten years), it was easy to sell to a broad market because there were only a handful of template sites offering a quality product. But now you are up against hundreds of thousands of template sellers, with many of them offering the exact same product or a product with competitive quality.

So again, you have to ask yourself, why would anyone buy from my website? The answer, in my opinion, is that you must market yourself to a specific type of customer. Unless you have a well-established brand, novices in this industry must tailor their marketing endeavors to attract a narrower range of customer than was previously possible.

For example, Perfectory Web Design Services has always (since 2000) marketed to the artsy web design professional, as opposed to, say, the small business entrepreneur or high-tech aficionado. This wasn’t a conscious decision, but was born of my personal interests and inclinations. It was from hindsight that I recognized this pattern and attributed it as a factor in my success. Looking back, all of Perfectory’s various facades have been “artsy”, and my marketing strategies followed in kind. No surprise then to reveal that many of my long-time customers are creative web design professionals.

So, in closing, I might offer as advice to neophyte web designers and website template sellers to think carefully about your own personal interests and proclivities and how you can use them to focus your website appeal and marketing strategies. Trying to sell to anyone and everyone will not work. You must develop some kind of “hook” to attract some of the people and hone your approach accordingly.

Posted by Catherine at 12:28 am Tagged with: ,
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